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SEO For Healthcare

Blogs | SEO

Published: 07.03.23
Written By: Jess Foster

Table of Contents

What Is SEO For Healthcare?

SEO is beneficial for any business that operates on the internet and has an online presence.

Especially those in competitive markets like the medical industry. Healthcare SEO otherwise known as medical SEO is the process of optimising content and websites for healthcare facilities.

SEO (Search Engine Optimisation) is a crucial aspect of digital marketing that can help healthcare organisations improve their online visibility, attract more patients, and build a strong brand reputation. Search engine traffic can help multiple health services like doctors, pharmacies, software, and equipment.

SEO in the Healthcare Industry

There are different industries within healthcare that require SEO.

As the market is competitive it is important to understand the best strategy for your industry. Identifying your target audience to improve SEO for healthcare is vital as some strategies can work better than others.

There are different industries within healthcare that require SEO. As the market is competitive it is important to understand the best strategy for your industry.

Identifying your target audience to improve SEO for healthcare is vital as some strategies can work better than others.

Examples of healthcare industries that can use SEO strategies include:

  • Dentistry
  • Medical Equipment Sales
  • Medicine (Doctors, Surgeons, and GPs)
  • Medical Research
  • Midwifery
  • Nursing
  • Nutrition and Diet
  • Opticians
  • Pharmacy

There are also private healthcare or private/non-profit organisations like the National Health Service (NHS) that may want to improve their SEO for healthcare which include:

  • Care Homes
  • Community Healthcare
  • Hospitals
  • Medical Laboratories

Is SEO For Healthcare Unique?

The short anwer is yes. 

As healthcare covers a wide range of insdustries, SEO for healthcare can help improve traffic for various health services. 

It is important to know the best SEO strategy for your industry as healthcare covers both business to consumer (B2C) and business to business (B2B) audiences.

Why is SEO Important in the Healthcare Industry?

A major benefit for healthcare services that they can get from SEO is positive online reviews. 

This is because more and more people are looking on the internet for healthcare services. Reviews are important as it can make a difference whether a customer chooses your business over another. 

Great healthcare SEO can also generate more patients and help them find key information. 

Our SEO For Healthcare Tips

Optimise your website:
Make sure that your website is easy to navigate and your services are clearly laid out and that it loads quickly, as these factors can impact your search engine rankings.

Focus on local SEO:
Local SEO is particularly important for healthcare organisations, as patients often search for healthcare providers in their local area.

Telehealth medical practitioners can benefit from ranking for location-based keywords. But healthcare facilities with a physical location can benefit even more.

To improve your local SEO, ensure that your website includes your address, phone number, and other contact information, and that you have claimed and optimised your Google My Business listing.

Create high-quality content:
Creating high-quality, informative content can help you rank higher in search engine results pages (SERPs) and establish your organisation as a thought leader in your industry.

Consider creating blog posts, videos, and other types of content that answer common questions or concerns that patients may have.

Why Choose Us to Help Improve Your SEO For Healthcare?

Our expert SEO services (search engine optimisation services) work to get web pages to rank higher, perform better, and produce more business. Websites in the top spot get a huge amount more traffic compared to those lower down in the rankings.

Being optimised will allow your page to end up in front of the right people at the right time. Our SEO services agency will help you figure out the best methods and services to focus on for your business.

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