How To Find Keywords For SEO?

Blogs | SEO

Published: 12.11.22
Written By: Olivia Clifford

Table of Contents


As Google continues to rollout updates to it’s algorithm it is important you understand and keep up with new content to make sure your website ranks. There has always been one thing that has stayed consistent for marketers to optimise their websites for search: keyword research.

Ever wondered the best way to determine keywords for SEO?

Here we’ll be covering what keywords are, what keyword research is, why it is important and show you how to choose the right keywords for your website.

If you’re a beginner in social media marketing and are looking for somewhere to start, we’ve complied our top 10 tips to jumpstart your online presence and get your business in front of the right people.

What Are Keywords?

Keywords are ideas that explain what your content is about. They are the popular search terms people use to describe something or what something actually is.

For example entering the word “Football” into Google, related keywords might be: sport, player, game, money.

In SEO terms, keywords are often used in phrases that people enter into search engines to discover and find content. These are often reffered to as “search queries”.

The aim as a content creator is to have keywords that are relevant to what people are searching for, so they have a better chance of landing on your page! Check out our article on How To Write SEO Friendly Content.

You need to know what keywords potential customers are using to find information on the products or services that you’re offering.

When you discover new keywords, it also helps make sure that the content on your site not only matches up with what people are searching for but can also stand out against what your competitors are writing about too.

So Why Are Keywords Important?

Keywords serve a purpose to provide people with the content they are looking for. The answers to all their questions. The main aim is to drive organic traffic to your site by producing relevant, useful and quality content.

The goal for your website is to rank higher on the search engine results page (SERP) and the keywords you choose to target will determine what type of traffic you get.

To create content that ranks well organically and drives visitors to your site, you need to understand your audience needs, the language they use and the type of content they are after.

This is where keyword research comes in!

Finding the best SEO keywords isn’t easy, though; there is no magic pill or tricks which will help you do this quickly and easily. However, if done correctly, it can be very effective for reducing bounce rates of visitors to a website looking for more specific terms of information rather than something more general or broad.

How To Find Keywords For SEO

There are various tools and methodlogies to finding keywords for SEO. In this list we will explain the best ways to identify keywords for SEO. 

Google Keyword Planner helps you get suggestions for keywords related to your product, service or website. It shows the estimated number of searches that a keyword gets each month. This is useful for SEO as it can help marketers understand which keywords need to be targeted.

If a particular keyword is more popular and has a better chance of ranking, you know it is easier to target and write content for.

Google Keyword Planner allows users to organise keywords into different categories related to their own brand. This is where you can create documents such as a keyword universe to keep track of related keywords.

Keyword Research

Keyword research is the process of finding and analysing search terms that people enter into search engines to use the information for a specific reason or purpose. 

Completing keyword research can show marketers how to get keywords for SEO.

Keyword research is used to determine queries to target, the popularity of these queries, their ranking, difficulty and more. 

Why Is Keyword Research Important?

Keyword research will help you identify keywords for SEO and find which keywords are best to target in general and for your industry. It provides valuable information and insights on what your target audience is actually searching on Google.

Benefits of Keyword Research include:

Marketing Trend Insights: Effective keyword research is arguably the best way to find keywords for SEO and can provide insights into current marketing trends and help you focus on relevant topics to provide quality content.

Traffic Growth: The aim is to rank higher in any SERP, when you find identify the most common and useful keywords for SEO and your content, you will attract more traffic to your website.

Customer Acquisition: When a potential customer has landed on your page from their search, you can meet their needs and provide a call to action. This will start the buyer journey and lead them from the awareness stage to point of purchase.

My Favourite Keyword Research Tool

My favourite tool to find keywords for SEO is SEMrush.

SEMrush is a platform often used for keyword research and online ranking data. This includes metrics like “search volume, keyword difficulty and overview”. SEMrush makes it easy to search keywords for SEO.

The average search rate for keywords related to SEO in the UK is 33,100 per month. The most popular place to search for keywords for SEO is in the US with 165k searches per month. This shows the term SEO is extremely popular as lots of people are writing content containing keywords.

The more often you research related keywords, the better the idea that you’ll get about what people are searching for when online. It would be best if you used various approaches to determine information such as:

  • What general words or phrases are people putting into search.
  • What words or phrases tend to have a higher click-through rate.
  • How similar your site is in relevance with other sites.


Keeping track of the information you’ve found for different keyword phrases can help you improve your chances of finding ones closely related to what people are searching online, making it easier to rank higher on organic search engine results.

Once you find keywords for SEO, you must use them within your website’s content to maximise its value. If done correctly, this can also help trim down the bounce rates since search engines like Google use page load times to indicate how relevant they are while helping make sure that they stay on the web pages longer.

Google Search Console

Google Search Console is a web service by Google that allows users to check indexing status, view search queries and crawl errors to optimise visilibity of a website.

We are going to be look at identifying keywords for SEO using Google Search Console.

To Begin:

  • Get the URL of the page you want to identify keywords and important search terms for.
  • Look for the top queries surround the page topic and content.
  • Look at the impressions and see if the page is ranking using the page experience and performance tab in Google Search Console.

Choosing The Right Keywords

Once you have chosen a particular keyword which you want to rank higher for, your business site must appear above all other sites within the same category.

So, when someone searches for that particular keyword, your business content always shows up first rather than others.

To achieve this, your website must have excellent content and proper optimisation techniques, which helps achieve high search engine rankings. There are very few ways to improve the visibility of your site and outrank your competitors.

The introduction of rich content on the web pages is one such technique. Adding information about products or services will increase traffic to your website.

  • An attractive title tag,
  • Meta description,
  • Quality backlinks,
  • Relevant images,


All play an essential role in helping you achieve better rankings through creating engaging content for the audience.

Choosing the right keywords for your business site is very important as these keywords will appear everywhere- from Title tags to URL meta descriptions. Knowing what the search engine results page will look like with help you estimate where you might rank.

It would be best to keep in mind that when you choose keywords for your site, they must be relevant and describe what your business does.

For example, if you sell shoes online, instead of using a general keyword like:

‘online shopping,’
you can use specific keywords like:

“buy cheap Nike shoes online.”
Doing this will help get more traffic and make it easier for customers to discover your products or services.

When businesses try their best at delivering quality content to their audience, they get rewarded by Google. Web admins can’t ignore other factors like mobile responsiveness, page load speed, etc., as it is a part of Google’s ranking factor.


The best way to go about using keywords is by making sure that your content isn’t too cluttered; if it is, this can make you appear spammy and result in reduced traffic levels.

By simply making sure that you stick to one or two main keywords per post, you’ll be much more likely to find success with SEO due to the volume of unique visitors, links, and social media shares that will follow.

If appropriately done, finding the right keywords for SEO shouldn’t be hard either.

By taking note of what people are searching for when researching a topic online, you’ll have an easier time understanding how to do so effectively, which can help improve rankings and conversions while helping reduce bounce rates at the same time too.

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