Tips to Writing the Best Google Ads Headline

Blogs | PPC

Published: 18.04.23
Written By: Jess Foster

Table of Contents


Do you want to be able to write the best Google ads headline, that gets your prospects clicking? If so keep on reading.

Include Keywords

This may seem like an obvious one, but it is amazing how many times I search for something and the results I see don’t have the keyword I searched for in the headline. This leaves me and any other searcher not wanting to click because we naturally think that it is not what we are looking for.

This is why it is so important to make it crystal clear to any searcher that you are selling exactly what they are looking for.

Ask a Question

With any ad, you are essentially trying to get the attention of your target audience quickly. And one way to do this, which can be effective, is to appeal to people’s curiosity. As humans, we’re very curious so if you create a headline that appeals to this curiosity you will have a greater chance of them clicking.

And the easiest way to appeal to people’s natural curiosity is with a question! This is because it leaves readers wanting to know more.

Solve Your Audiences’ Problems

When people are searching for products or services, they want to buy the solution to their problems not necessarily the thing! So, ad headlines that focus on what life will be like after their problem is solved will receive a higher number of clicks.

Use Emotional and Power Words

Finally, high-quality content is more likely to be shared on social media.

When your content is shared on social media, it increases its visibility and reach, which can lead to more inbound links and higher search engine rankings.

Additionally, social media shares can lead to increased traffic to your website, which can further improve your search engine rankings.

Make use of the Whole Character Limit

Don’t use unnecessary words or characters for its own sake, but make sure you take full advantage of the 30-character limit in your PPC ad headlines. Be as descriptive as you can, and make sure that your ads outline exactly what users can expect when they click on them.

Show off your USP

Your unique selling point/points are what separates you from your competition. If possible, include this unique feature in your PPC ad headlines. This may not be as effective if your USP isn’t genuinely remarkable, but it’s still worth thinking about, especially if some of the other methods aren’t working as well for you.

Clearly show what you Offer

Some advertisers rely on trickery to convince you to click, but the fact is if someone is in the market for what you are selling you don’t need to trick them. You simply need to show them clearly that you can give them what they want.

Focus on Benefits

Finally, when you are writing your headlines remember that your audience wants to know how choosing your product or service will benefit them. They will be asking themselves “What is in it for me?”. So, make sure to resist the temptation to just talk about yourself in the headline and instead focus on your target audience and why your product or service will benefit them.


If you keep all this in mind while you are writing your ad headlines you will be sure to stop your audience in their tracks to click on you!

More of our Blogs

Let’s Work Together

Ready to start your digital marketing journey? Drop us a message and a member of our team will get back to you.