How to Write SEO Friendly Content

Blogs | SEO

Published: 12.09.22
Written By: Olivia Clifford

Table of Contents


You may be wondering how do I write SEO friendly content?

In the ever-evolving world of digital marketing, SEO plays a pivotal role in driving organic traffic to websites. One of the key components of effective SEO is creating high-quality, SEO-friendly content that not only engages readers but also ranks well in search engine results.

In this article, we will explore the essential strategies and techniques to help you write content that is optimised for search engines while still providing value to your audience.

Here are our 10 top tips to help you improve your SEO writing so you get to page 1 rank 1.

What is SEO writing?

Before delving into the specifics of writing SEO-friendly content, it’s crucial to grasp the fundamentals of SEO itself. Search engine optimisation refers to the practices and techniques employed to enhance a website’s visibility on search engine result pages (SERPs).

With the majority of online experiences starting with search engines, ranking higher in search results can significantly boost organic traffic and attract potential customers.

Writing for SEO means that your content focuses on providing users with valuable information that answers their queries. Additionally, it means optimising for keywords and key phrases that help search engines understand your content, so it knows who to show it to.

By building an SEO strategy into your writing, you can aim to increase traffic to your site and grow your audience.

Over time (or even rather quickly), it can be cheaper, more consistent, and sometimes more effective than paid advertising.

Good Keyword Research

Keyword research is the process of finding and analysing search terms that people enter into search engines to use the information for a specific reason or purpose.

Keyword research is used to determine queries to target, the popularity of these queries, their ranking, difficulty and more. Find out more on keyword research in our article: How To Find Keywords For SEO.

When you’re writing with SEO in mind, it’s tempting to take as many keywords as possible and optimise the text for all of them. However, this will lead to disorganised content.

So, pick one primary keyword and then dig deeper. Your primary keyword should be the focus of the entire article, additional keywords should then support it.


In SEO, writing great content and having an SEO content strategy is key. To write great content, you need to know two things:

– Who your audience is?
– What topics matter to them.

If you’ve already defined your audience, you need to start planning to answer questions they have and provide them with solutions.

User Intent

Google devotes a lot of attention to teaching algorithms to evaluate user intent correctly and encourages content creators, SEO writers, and web admins to answer the requests with relevant material.

Google ranks content for relevance. I’m now going to introduce a new concept called “search intent”. Content will rank based on the relevance and if it meets the requirements and needs of your audience. You need to ask yourself as an SEO content writer why does my content deserve to be ranked higher than others?

Optimise Meta Title and Description

Your article has two headings: the H1 tag displayed on the page and the meta title tag shown in the search results snippet.

The meta title introduces your content to the audience. That’s why it’s often the primary piece of information a user uses to decide which result to tap on. The most important thing when writing for SEO is that each tag must contain your target keyword, and the title should be between 15 to 40 characters long.

The meta description is what users see under the page title in Google results. It can be the perfect way to encourage a user to click on your link over your competitors’ if you write it carefully.

Additional Information:
Keyword Placement: Strategically place keywords in the title, headings, subheadings, introduction, and throughout the content. However, avoid keyword stuffing, as it can harm the readability and overall user experience.

– Include a relevant keyword in the meta description
– Keep them about 1-2 sentences
– Target an emotion and add a call-to-action if it’s relevant

Catchy H1

Compelling Headlines: Craft catchy and attention-grabbing headlines that incorporate relevant keywords to entice readers and search engines.

You need to make your H1 unique, so people don’t get confused on your site. The H1 of the page should describe the content; otherwise, Google regards the discrepancy as low content quality.

Prioritise High Quality Inbound and Outbound Links

Internal and External Linking: Incorporate internal links to other relevant pages on your website to provide additional value to readers and improve website navigation. Additionally, include authoritative external links to reputable sources to support your content’s credibility.

Links tell search engines and users a lot about the value, reputation, and quality of your content. When linking to outbound sources in your blog posts and pages, make sure that they are to trusted, quality websites.

Content Structure and Readability

Well-Structured Content: Organise your content into sections or subheadings with clear and concise headings. This enhances readability and allows search engines to understand the structure and relevance of your content.

Good structure is an essential element of high-quality content development. Subheadings make your content scannable and easier to read. Use lists and bullet points, and short paragraphs that answer the searchers questions.

Visual Content

Besides the actual written content, visual content can help put your point across and convey the information you are talking about.

When adding images and other visual aids make sure to create descriptive image names and add alt tags, this will help the search engine understand what your content is about therefore allowing them to show it to the right people. 

Image Optimisation: Compress images for faster page loading speeds and include descriptive alt text that incorporates relevant keywords. Image optimisation enhances accessibility and improves search engine visibility through image searches.

Site Structure and Techincal SEO

Although optimising site structure and improving technical SEO isn’t necessarily part of a content writer’s job, it’s important to be aware of how these factors can impact your content’s ability to rank. You want to aim to have a SEO friendly website.

Make URLs Readable

URL Structure: Create SEO-friendly URLs that are descriptive, concise, and include relevant keywords. A well-structured URL can enhance both user experience and search engine crawlability.

It’s essential to write a quality URL that clearly describes the page’s content to help your readers understand what the page will be about. 

Now that we’ve outlined these 10 essential tips its’s time for you to go away and write new content or update content you already have…Good Luck!

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