Web Design
Web Design, PPC, SEO Case Study
for Region Security Guarding
About The Company
At Region Security Guarding, our key objective is to provide personalised security services to businesses across the UK. Our SIA licensed guards allow us not only to do this but to do it to the highest possible standard.
Although we are an SIA approved company we continue to work hard so that we can consistently supply, improve and upgrade our security services. To do this we communicate with our clients on a quarterly basis to establish the strengths and weaknesses of the security we provide. This helps to highlight areas of improvement that we can amend and consequently move forward as a company.
Our work to achieve these goals and improve our services has made us one of the UK’s leading and most trusted security providers.
Project Summary
Company: Region Security Guarding
Services: Web Design, PPC, SEO
Work Commencement: October 2021
The aim of this project was to create, the website so that this company was all set up and ready to get going. Our professionals used various tools to create website design options.
We have completed a full website design for this business with every page they require. As well as their design we have made the website search engine optimisation ready so they can propel their business. Every website that we create is made to be responsive to whatever device a customer may be on.
Our Strategy
Clearly outline the purpose of our clients’ websites. Whether it’s showcasing their offerings, disseminating information, or driving conversions, a well-defined mission guides our design decisions. We also develop detailed client personas to understand their target audience’s preferences, behaviors, and needs. Our design strategy centers on creating an intuitive and positive user experience tailored to our clients’ specific audience.
To get the design process started, we develop mockups as the architectural foundation, outlining the structure and layout of the website. This blueprint helps us visualise the placement of elements like navigation, content sections, and calls-to-action to ensure it is user friendly and optimise for conversions. Early testing of functionality and navigation ensures its user friendly. Gathering feedback at this stage helps us refine the design.
We ensure visual consistency by defining clear brand guidelines for our clients. Color schemes, typography, imagery styles, and other visual elements align seamlessly with our clients’ brand identity, fostering recognition and trust. We also acknowledge the importance of Crafting an intuitive and visually appealing design that prioritises user experience, to ensure our clients’ websites are both functional and aesthetically pleasing.
Our final step is optimising and testing. We implement a responsive design to ensure optimal performance across various devices and screen sizes. Responsive websites are crucial for reaching a broader audience in an era dominated by mobile usage. By testing functionality, load times, and user interactions ensures a smooth and error-free experience, contributing to a polished and reliable final product for our clients.
Web Design Options
We worked with Region Security Guarding to create a website that accurately captured their vision.
Good WordPress website design can bring many benefits to a business. A well-designed website can help establish credibility and create a positive first impression with potential customers.
After thoughtful deliberation and collaborative discussions, the second design emerged as the ultimate choice for the development of their six-page website. This final design seamlessly blends contemporary aesthetics with user-friendly functionality, ensuring a captivating online experience for Mapora’s audience. Harnessing the power and flexibility of the WordPress platform, we implemented a robust foundation for the website. WordPress, renowned for its versatility and ease of use, empowers Region Security Guarding to manage and update their content effortlessly, contributing to a dynamic online presence that can evolve with their business needs.
The end result is a website that not only meets Region Security Guarding’s immediate requirements but also positions them for sustained growth in the digital landscape. Our commitment to delivering tailored solutions ensures that Region’s online platform not only reflects their current brand image but also serves as a versatile tool for future expansion and engagement.
Final Web Design
Collaborating closely with Mapora, we crafted a website aligning with their modern vision, utilising WordPress for its versatility. A well-designed site enhances credibility and fosters positive first impressions, crucial for attracting and retaining customers.
Explore the chosen final design below, meticulously selected in collaboration with our client, embodying the culmination of their vision and our design expertise.
SEO Project Summary
The aim of this campaign was to drive nationwide, high-intent traffic to the website. With many competitors in the industry targeting the same keywords, our strategy had to be in-depth and thorough. We used many SEO techniques in the campaign such as on page SEO, off page SEO, local SEO, technical SEO and content marketing to ensure our client ended up on top.
- Optimising existing service pages to include vital keywords, quality content and optimised meta information amongst other things
- Creating new, service pages optimised for very specific service sectors and industries with niche keywords
- Creating location service pages as part of a local SEO plan to generate traffic from location-specific searches.
- Content marketing in the form of high-quality SEO optimised articles to bring traffic to the site from popular questions asked surrounding topics.
Project Results
As you can see above, we’ve been working on getting more pages to rank highly on Google. We’ve had some impressive results for the campaign so far, with several pages now ranking in the top spot on Google. This has generated an impressive increase in traffic to the site and customers, as you can see below:
SEO Statistics
Below you can see the organic traffic for the last 2 years. We started working with Region Security Guarding in October 2021. Since then we have massively grown the organic traffic that the site receives.
In the last 3 months (2022-2023) the site received 102k clicks through Google, and 3.03 million impressions.
Compared to the same period 12 months ago(2021-2022), the business received 19.1k clicks and 1 million impressions. That’s an increase of 437% in traffic and 201% more impressions.
To the right, you can see how much we’ve increased the number of keywords ranking on search engines in each spot.
Ranking for vital keywords high up on Google was crucial in Region Security’s successful campaign. In a competitive industry, the main way to dominate the competition is to rank above other businesses on Google. This is how we’ve been able to drive so much more high intent traffic to the site and increase the businesses earnings.
PPC Project Summary
The aim of this campaign is to collect customer information through lead-generation ads. Using eye-catching ads with strong copy we created a set of ads for multiple campaigns. The campaigns include a location-specific ad targeting a local audience only, nationwide ads targeting parents and a small recruitment campaign.
- Collect lead information through lead generation form ads on Facebook through persuasive, eye-catching ads that speak directly to the target audience
- Regularly add, improve and update ads to keep them fresh and fully optimised, whilst learning through data about the best audiences to advertise to
Proven Results
Take a look at a few of the results we’ve gotten for our client within the first 2 months of working with them:
Striking Ad Design
You can see below a few examples of the ad designs we created with copy for the business. We followed brand guidelines closely and conducted in-depth competitor research in order to create high performing, on-brand ads.
More Web Design Case Studies
Our web design agency has worked with a variety of clients of different industries and sizes to help boost their online presence and create well designed and optimsied websites. Take a look at businesses like yours that we’ve helped with web design.
Why Choose Us?
With our years of experience, Converrt has worked with clients of all sizes from a wide range of sectors, each with unique goals for what they want to achieve from their social media marketing. Take a look at why we are right for your business.
Results Driven
Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.
Proven Expertise
We have proven experience of growing our customer’s reach and engagement for companies of all sizes and industries.
Strategic Approach
Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.
Let’s Work Together
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