PPC

PPC Case Study for
Dyslexia Show 2024

About The Company

Dyslexia Show 2024 stands as the premier exhibition in the United Kingdom devoted to dyslexia and neurodiversity. This event takes the forefront in bringing together experts, resources, and the latest insights to create a comprehensive platform for understanding and addressing dyslexia and related neurodivergent conditions. It serves as a focal point for individuals, educators, and professionals seeking to enhance awareness, knowledge, and support in the realm of dyslexia and neurodiversity.

Project Summary

Company: Dyslexia Show 2024

Services: Facebook Ads

Work Commencement: December 2023

We worked with Dyslexia Show 2024 to create a custom content planning and ad management package to raise brand awareness and drive people to sign up to their event, taking place in March 2024.

The package included:

Monthly content briefs
Content schedule
Campaign and ad set creation
Ad upload and copy written
Ad management and optimsation

For Dyslexia Show 2024, the owner wanted to target separate groups of people who may be interested in the event, so in the design process, we ensured there were ads catering to each ad group. To fit the clients needs, we advised them to create 10 ads or 1 carousel ad per target group in order to ensure best performance.

Our Strategy

Research

We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.

Designing

We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

Refining

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

Optimisation

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.

Comprehensive Content Brief

Below are some examples of the advertising designs we developed for the company. In this project, adhering to the established brand guidelines was crucial to create ads that seamlessly aligned with the existing brand identity on Facebook. We conducted thorough competitor research to analyse successful ads and ensure the production of high-quality, brand-consistent content.

Ads Results

Website Submissions In First 2 Weeks

Pound Cost Per Result in 1 month

0 %

Increase in Conversions in 1 month

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Strategic Approach