SEO

SEO Case Study for
Vertikal UK

About The Company

Vertikal UK is a plant and machinery hire company, and Scunthorpe and Lincolnshire’s largest independent hire supplier of cherry pickers, boom lifts, scissor lifts and access platforms. When Vertikal came to us in 2022, their website was functional and served its purpose, but they wanted to climb further up the search engine rankings and boost their organic performance.

Project Summary

We started working with Vertikal in July 2022 running an SEO campaign. The aim of this campaign was to drive local, high-intent traffic to the website. We used techniques such as on-page SEO, local SEO and optimised content marketing to achieve results for the business.

We have increased website content by optimising existing service pages and adding new pages, as well as articles and location pages, so that important pages are rich with vital search terms needed to boost them to the top of Google.

Our Strategy

Research

Revitalising service pages by integrating crucial keywords, high-quality content, and optimized meta details, aiming for improved visibility and user engagement. This entails comprehensive content strategy and meticulous SEO refinement.

Designing

Developing specialised service pages tailored for distinct industries, incorporating niche keywords for optimisation and relevance within those specific markets. Employing precision in crafting content for enhanced industry-specific engagement.

Refining

Leveraging content marketing through high quality SEO-optimised articles to attract site traffic by addressing prevalent queries related to relevant topics effectively. Employing a strategic approach to captivate and inform the audience.

Optimisation

Establishing location-specific service pages within a SEO strategy, aiming to drive traffic through region-specific searches and local visibility. Implementing geographically targeted content for regional engagement and search rankings.

The Results

0 %

More impressions in past 6 months than prior period

0 %

More traffic in 3 months to main service pages than prior period

0 %

More top 3 keywords on Google now than 12 months ago

As you can see above, we’ve been working on getting more pages to rank highly on Google. We’ve had some impressive results for the campaign so far, with several pages now ranking in the top spot on Google. This has generated an impressive increase in traffic to the site and customers.

We started working with Vertikal in July 2022 running an SEO campaign. Below you can see the organic traffic increase seen over the period we’ve worked with Vertikal. Comparing the previous 6 month period to the prior 6 months, the business has seen an increase in clicks of 251%. This increase is a result of our SEO efforts on the site.

This is an ongoing campaign, running for a further 12 months. Local SEO has has a big part to play in driving local, high intent customers to the website, as well as optimisation of the site, new service pages and monthly blogs. This has given a rise in traffic to the site, much better rankings on Google and a more authoritative website, which will continue to help boost the site longer term.

The Statistics

Our clients pages now rank in top 3 spots on Google for vital keywords in their industry and has seen a significant increase of 365% more people visiting their main service pages in the first three months of working together.

Our client had 333% more keywords ranked in the top 3 results on Google since we started working for them compared to the prior 6 month period.

SEO Case Studies

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Strategic Approach