Top 11 SEO Analysis Tools for 2024

Blogs | SEO

Published: 08.02.24
Written By: Olivia Clifford

Table of Contents

What Are SEO Tools?

SEO tools can be used for a variety of purposes, but their main use is to provide keyword research and website analytics. This information will contain important statistics showing both the successes and failures of your SEO strategy. Using this information, you can further optimise your content and start ranking higher in search engine results.

These tools will help you with the following:

  • Analytical Data
  • Keyword Research
  • Website Links
  • Local SEO
  • Site Speed
  • Competitor Research
  • Link Building
  • Organic Traffic
  • Market Analysis
  • AD Tracking
  • Topic Research

Why Use SEO Tools?

Having access to a range of SEO tools means you will be able to make your SEO strategy stronger. Using these tools, you can gain valuable insights into your competitors and audit your website.

There are many ways you can utilise this data to benefit your website, such as competing with their organic keywords or taking inspiration for future content.

Another benefit to using SEO tools is that it saves you a lot of time. Manual SEO audits are a very long and boring way of tracking your progress, so having this done for you automatically will not only save time but also money if you were paying others to do this for you.

How Do SEO Tools Work?

SEO tools work by collecting data from your website such as audience demographics, bounce rates, click-through rates, conversion rates, and more. They do this by investigating the potential of your content for placement on the search engine results page. 

This data will enable you to uncover any weaknesses in your SEO strategy as it provides information from backlinks, keywords, and SEO competition. It will also flag up any mistakes you may be making. 

It’s hard to know where to begin with the huge amount of data that is gathered, which is why there is a range of tools to help you gather the exact information you require.

1. SEMRush

SEM Rush offers a great set of SEO tools and is very user-friendly, which is why it’s at my number one spot.

One of the best features this tool has to offer is its domain overview. By inserting the link of one of your competitors, you can find out all sorts of information including:

  • Page Authority Score
  • Number of Backlinks
  • Search Traffic
  • Top Keywords

This is ideal when undertaking your competitor research as it reveals their strengths and weaknesses which can be used to your advantage.

Additional features include keyword research, link building, and on-page SEO. One of my favourite features is the keyword overview because it gathers potential keywords and scores them based on ranking difficulty.

Unfortunately, to get the best use out of SEM Rush you will have to take on a monthly subscription. There is a range of subscription plans which offer different features, such as how many users can use the tool simultaneously.

Price: $119 – $449 Per Month

Suitable For: Business

2. Google Search Console

Google Search Console is completely free and great for SEO beginners as it’s very easy to use. This tool offers the following:

  • URL Inspection
  • Page Rankings
  • Indexed Pages
  • Mobile Usability
  • Search Results Performance
  • Site Errors
  • Sitemap Report


To begin using Google Search Console, all you need to do is verify your website with a unique code and you can begin building your reports. All the above tools offer valuable information about your website so that you can ensure it is Google-friendly and performs well on the search engine results pages.

If you’re starting a new website some of the features may not prove very useful for a while, for example, the page experience overview requires a certain amount of site traffic within a 90-day period to complete an evaluation. It is also important to remember that there is a limit of 50-page indexing requests per day.

Price: Free

Suitable For: SEO Beginners

3. Google Analytics

Google Analytics is a web analytics service, and an important SEO tool to have. This data source provides important and detailed information regarding your website. You are able to review the following reports:

  • Realtime – Users, Locations, Sessions, Conversions, and Sources
  • Audience – Demographics, Interests, Behaviours, Devices, Languages, and Locations
  • Acquisition – Traffic, Google Ads, Search Console, and Campaigns
  • Behaviour – Site Content, Speed, Search, Events, and Publisher
  • Conversions – Goals, Ecommerce, and Multi-Channel Funnels

All of this data is completely free but does require some getting used to due to the large amount of information it provides.

Price: Free

Suitable For: Business

4. Google Keyword Planner

Searching for a way to find keywords? Look no further!

A huge part of search engine optimisation is finding the right keywords to rank your pages on Google. Google Ads has a free Keyword Planner tool that is very simple to use.

Simply type in a word that you think best describes your webpage or enter your URL to receive suggested keywords. To help decide on your keywords, Google Ads provides the following data:

  • Average Monthly Searches
  • Competition Rates
  • Page Bids
  • Three Month Change
  • YoY Change
  • Ad Impression Share

It is important to remember that not all the statistics will be entirely correct and should only be used as a rough estimate.

Price: Free

Suitable For: SEO Beginners

5. RankMath

Rank Math is an SEO WordPress plugin that is designed to make your life easier when optimising your web pages. After typing up your content, you can check the Rank math plugin to view SEO suggestions.

This includes basic and additional SEO as well as readability scores, suggestions include:

  • Use of Keywords
  • Length of Content
  • Meta Description
  • Internal and External Links
  • URL Length

Readability scores, however, are based on your spelling, use of words, paragraph length, and any images or videos included.

A disadvantage to this plugin is that other WordPress plugins do not support any imports from Rank Math, making it difficult to switch back to Yoast or any other SEO plugins.

The plugin is completely free, simple to use, and contains great features which are easy to understand.

Follow the advice given, and you will see your web pages rising through the rankings.

Price: Free

Suitable For: Business

6. Answer The Public

Answer the Public is a free tool that generates popular questions based on keywords. The questions are based on data from Google Suggest and allow you to find relevant information so you can create ideas for blogs, articles, videos, and more.

Results will show different keyword types including:

  • Questions
  • Prepositions
  • Comparisons

However, Answer the Public has a daily limit of just three searches for those using the free version. If this would be an issue for you then Answer Socrates may be a good alternative.

Price: Free

Suitable For: SEO Beginners

7. Answer Socrates

Answer Socrates is a free SEO tool that has been designed to help writers generate better SEO scores. The site helps you to discover content ideas that have been produced using real Google data. This tool has strong similarities to Answer the Public, with both having the option to alter the country as well as the language you are searching for.

Keyword suggestions will include:

  • Questions
  • Comparisons
  • Letters
  • Queries

Unlike Answer the Public, Answer Socrates does not have a search limit and will allow you to make as many searches as you wish.

Price: Free

Suitable For: SEO Beginners

8. Ubersuggest

Ubersuggest is a free keyword tool by Neil Patel, that creates reports based on a domain or keyword you have provided. The reports include the following data:

  • Search Volume
  • SEO Difficulty
  • Paid Difficulty
  • Cost Per Click
  • Content Ideas
  • Keyword Ideas
  • Mobile Volume
  • Desktop Volume

However, results are limited when using the free version of the tool and the best experience comes from paying a subscription. There are free trials so that you can decide whether it’s worth spending your money on.

Price: Free / £29 -£99 Per Month

Suitable For: Business

9. Screaming Frog

Screaming Frog SEO Spider is both a free and paid website crawler that extracts data and audits common SEO issues so that you can improve your SEO performance. This tool will search an entire website and pick out the following:

  • Broken Links
  • Audit Redirects
  • Duplicate Content
  • Blocked URL’s
  • Low Content Pages
  • Poor Page Titles/Descriptions

Like the other tools, the free version of the Screaming Frog is rather restricting and can be complicated to use. I would suggest watching a video tutorial beforehand to gain a better understanding of how the tool works.

Price: Free / £149 Per Year

Suitable For: Business

10. Majestic

Majestic is an SEO software tool that specialises and focuses on link analysis. Using the free version of Majestic, you can investigate data such as:

  • External Inbound Links
  • Referring Domains
  • Referring IP’s
  • Supplemental Links
  • Trust Flow
  • Citation Flow

The free version of Majestic is very limited and pricing plans can get expensive rather quickly, but it is worth it if links are something you are looking to improve and work on.

Price: Free / £39 – £319 Per Month

Suitable For: Business

11. Ahrefs

Ahrefs is an all-in-one SEO toolset that has the following features:

  • Site Audit to Optimise Your Website
  • Site Explorer to Analyse Your Competitors
  • Keyword Explorer to Find Keywords
  • Content Explorer to Learn About Top Performing Content
  • Rank Tracker to Check Your Ranking Progress

Ahrefs is a popular SEO tool used by both web developers and content creators to improve their online presence. Its powerful features offer all you need and more to increase your website traffic. As well as this, the tool contains over 295 billion indexed pages and 16 trillion backlinks!

However, to sign up for Ahrefs you will need to choose a payment plan which ranges from £79 to £799 per month.

Price: £79 – £799 Per Month

Suitable For: Business


Whether you need an SEO tool for link building, keyword ideas, content marketing, or checking backlinks there is a tool that you can use. I hope this article is helpful and has improved your knowledge of different types of tools and how they can be used.

Can you think of any tools I have missed? Let me know in the comments!

Make sure to check out our other SEO blog posts to learn more about how you can use search engine optimisation.

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