What is On-Page SEO?
On-Page SEO is the process of optimising individual web page elements to rank higher in search engines.
On-page SEO consists of both technical and creative aspects, although most on-page optimisation efforts are concentrated on tweaking HTML tags etc., there are many other factors that can affect your rankings – which fall under the creative aspect, but we’ll get into that later.
The Technical Aspects of On-Page Search Engine Optimisation (SEO)
Before you start On-Page Optimisation for any given page, it’s VITAL to know which keywords your target audience is using to find your products or services BEFORE you even begin writing. This will determine what terms you should be targeting with your content.
And to obtain those keywords, you need to do Keyword Research.
Keyword Research will give you a list of Search Terms – which you can then use as the topic of your articles (for the creative aspect) and as targets for On-Page Optimization (for the technical aspect).
It’s important to note here that these are not necessarily “SEO friendly” terms – if for instance for your keyword “vacation packages the Maldives” Google returns results like this: http://www.google.com/search?&q=vacation+packages+maldives then it means your target audience is using very generic terms when searching for vacation packages in the Maldives – which may not be the best performing keywords to optimize for.
There are many keyword research tools out there – some free and some paid. These tools help you to identify more competitive keywords – which generally will give you better results.
The following few elements listed below are ones I’ve found work really well when optimising On-Page elements.
Your title tag is the first thing that appears when listing pages on search engine result pages (SERPs) – for instance, if someone searches for “vacation packages the Maldives” then our target page “vacation packages in the Maldives” will be listed right at the top with a title tag of :
The Title Tag – which shows up when someone searches for your page.
This is what’s known as a strong signal to Google, and therefore increases your chances of ranking higher.
Because you can’t control where your page appears in search results (or how many), the best approach here is to optimise every single one of your pages this way, so that even if someone misses clicking on it by mistake or simply doesn’t realise they’ve found the right result, there will always be a good chance that you’ll get clicked.
The Meta Description tells people exactly what content they can expect from clicking on any given link – which you should use to describe your page.
This is different from the Title Tag in that it’s not a signal to Google, but rather what appears on SERPs as an ad for your page :
The Meta Description explains “what” your page is about.
As more people are using search engines to navigate through pages online, I’ve found this can be a really good way of getting more clicks to the relevant pages on your site – just make sure whatever description you’re giving is actually representative of what content they’ll find on that page i.e. if someone searches for “vacation packages Maldives” then our target destination “vacation packages in the Maldives” with an SEO optimised Meta Description will look something like this :
The Meta Description is what appears when someone searches for your page.
Your URL structure should be simple, short, and relevant. However there are no hard rules here – if people are looking to optimise their site then they need to use tools that crawl the site in order to give them feedback.
Some good examples of good structures include http://www.ourvacationpackages.com/our-packages/family-vacation-in-maldives/ or http://www.ourvacationpackages.com/seo-services/. But this isn’t really important compared to the above elements, so don’t get too hung up on this.
Importance Of On-Page SEO
1. Increase website traffic
On-page SEO helps get your website listed more prominently on search engines. This means more people can find you and hopefully buy from you.
2. More exposure for your business
On-page SEO gives you exposure to both potential customers and search engine bots (software that collects information about webpages). It shows that your site is relevant and well designed, increasing trust between users and your brand.
3. Better branding & marketing efforts
As a business owner, it’s important to establish yourself as an expert in your industry-and nothing does this better than content marketing. On-page SEO will not only increase the amount of traffic to your website – but also help improve its own branding efforts! You’ll effectively be showing off what makes you unique without looking like a spammer.
4. Encourage sharing your content
By reaching out to people, you can encourage them to share your website’s information with others by simply linking back to it. This makes you look better and improves SEO efforts even more!
5. More money via conversions
Once people find you and what you’re offering, they’ll be much more inclined to purchase from your site after having seen it populate in search results for relevant keywords – especially if your on-page SEO is properly optimised. You should always offer the best service possible and focus on increasing customer satisfaction in general because this will make any customers who do purchase feel like they were part of a great experience that will also see them speak about their positive experiences to others.
6. It has to be done by both users and search engines
Onpage SEO is not limited to just what people can see or know about, but also the information that the search engine bots (or spiders) pick up on your website when crawling it. There are two sides to this game – optimising for people searching for you and optimising for the bots who come looking. You need to do both! For example, Google crawls websites using something called page rank (an algorithm based on links collected from other websites), which helps determine how well your webpages will rank in their SERPs (search engine result pages). This means that if someone links to your page, then Google can crawl their website as well – helping you rank higher. This is why it’s so important to encourage sharing of your information and work with other companies!
7. Your website needs to be easily accessible online
Your content should have the ability for users to access it, especially if they are looking specifically for you! You need to provide specific URLs that are easily found by both people and crawlers, which means SEO efforts will pay off by simply being available. Always remember that if you’re not easy to find, then no one else will take the time either – meaningless traffic! It’s all about providing relevant content.
People who come across your website want to see what kind of services or products you offer – not images or random text. Content plays an extremely important role in search engine optimisation, so always focus on writing relevant and useful content for your site to receive the best results – not just because Google says so!
9. The structure of your website is important, too!
Sure you can fix that broken link right away or add a new blog post… but what if the way your webpages are structured is also impacting SEO? Your HTML (HyperText Markup Language) tags and header information both play an essential role in on-page SEO. Make sure all pages have accurate titles, descriptions, headings & subheadings, as well as keywords within the body of your content. This will increase how well people rank on search engines – which means more traffic.
Aside from making sure your website is accessible when people look for you, make it easy and intuitive to find what you’re looking for (and even more) by providing a clear structure. Make sure all pages on your site are easily found via links and that every link works properly! This will increase traffic to your site and improve your SEO efforts.
On-Page SEO Tasks
- Use your keyword in the title section
- Use your keyword in the URL of the page, but don’t overdo it
- Make sure that you use your keyword throughout the article at least a couple of times
- Embed your keywords into sub-headings using h2, h3 tags, etc.
- Write the first sentence of the article with your targeted keyword
- Embed a link to another source where you can find more information about your topic or what you are writing about if possible provide an honest review for that product or service may even post an image with a link within it to further support and guide users to join and follow you on different social media sites such as Facebook, Twitter, Instagram, Pinterest, etc.
- Make sure you have a keyword-rich description meta tag
- Can you include an image within your article? If yes work it into the article with a caption and link to another source if possible or post it on your website and social media sites to give your readers more information and guide them along further to joining and following so they too can be benefited from what you do as well as having some incentive for doing so!
- Write about what you know about
So there you have it! This article shows just how much importance should be placed on On-Page factors when working to improve SEO efforts. Make sure every page on your site has accurate titles, URLs, headings & subheadings, as well as keywords within the body of your content – this will increase visits to your site and improve your SEO efforts. And remember to always write about what you know and enjoy!
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