SEO For Estate Agents

Blogs | SEO

Published: 24.03.23
Written By: Jess Foster

Table of Contents

Why Does Your Business Need SEO for Estate Agents?

86% of people looking for local businesses like estate agencies, use a search engine to do so. Google is by far the most popular search engine in the UK. SEO (search engine optimisation) for estate agents is important in the digital world as most people will turn to online search results before they choose which agency to go for.

SEO for estate agents will sure gurantee more business and clients as the closest to the top you are – the more likely your site will be noticed by potential customers. One of the primary benefits of SEO is that it can increase the visibility of your website in search results.

When potential customers search for estate agents near me they’re more likely to find your website if it ranks higher in search results. This increased visibility can lead to more traffic to your website, which can translate into more clients and business.

SEO For Estate Agents Advantages

SEO can also provide a competitive advantage for estate agents. By ranking higher in search results, you can attract more traffic to your website than your competitors.

It is important to complete competitor research and to keep track of your competition.

Seeing what other estate agencies are doing may inspire your business to develop new and improved ideas of how to acquire new customers and build better customer relationships with existing ones. This is especially important in the estate agents industry, where consumers are entrusting their money and sensitive personal information to your business.

SEO is not just about optimising your website for search engines; it’s also about creating a better user experience for your website visitors. By optimising your website for SEO, you can improve the user experience by making it easier for visitors to find the information they need and navigate your site. This can lead to higher engagement, lower bounce rates, and ultimately more conversions.

SEO can also be a cost-effective marketing strategy for estate agencies. Unlike traditional advertising, which can be expensive and may not reach your target audience, SEO is focused on attracting highly qualified traffic to your website. This means that you’re not wasting money on advertising to people who are not interested in your services.

Additionally, the results of SEO are long-lasting, which means that you can continue to attract traffic to your website over time without having to invest in ongoing advertising campaigns.

Estate Agent SEO Keyword Research

Ranking on Google for specific key terms is important for when customers start their property search. 67% of search clicks will go to the first 4 listings, so it is vital to complete competitor and keyword research!  While it is true that pages that rank higher on Google get more web traffic, producing more relevant, valuable content is the key.

Here are some examples of our keyword research for SEO for estate agents:

  • Independent Estate Agents
  • Online Estate Agents
  • Home Estate Agents
  • Estate Agents Near Me
  • Affordable Estate Agents

The Best SEO For Estate Agents?

Local SEO! This is a strategy to get your business noticed online in the area near you. Any business that has a physical location or serves a geographical area can benefit from local seo. 

Would you sell your home with an estate agent that does not mention your village or home town on their website? A lot of estate agents have high street branches where it is common for the wrong address to be shown on Google My Business.

First page ranking for your local town branch is not easy but is much easier than ranking for outside your area.  The idea is to be the first result when a customer searches: “Estate Agents Near Me…”. This will then display your business with your contact details such as your address, email and phone number.


Our expert SEO services work to get web pages to rank higher, perform better, and produce more business.

Websites in the top spot get a huge amount more traffic compared to those lower down in the rankings. Being optimised will allow your page to end up in front of the right people at the right time. So don’t miss out on those clicks!

Various methods within SEO work to get a page to the top of a search engine, such as on-page SEO and off-page SEO. They can work separately to help boost a page but are most effective when combined to give a fully optimised site.

Our SEO services agency will help you figure out the best methods and services to focus on for your business. As every industry is different, different SEO development services are needed for individual businesses. There are many affordable SEO services we can use to boost your site.

More of our Blogs

Let’s Work Together

Ready to start your digital marketing journey? Drop us a message and a member of our team will get back to you.