PPC
PPC Case Study for
White Rose Motors
About The Company
White Rose Motors, situated in Finchley, North London, is a reputable car garage offering top-notch automotive services. With a commitment to excellence, this establishment provides comprehensive car repairs, maintenance, and diagnostics. Boasting skilled technicians and a customer-centric approach, White Rose Motors is a trusted destination for reliable and efficient car care in the heart of North London.
Project Summary
Company: White Rose Motors
Services: Facebook and Google Ads
Work Commencement: November 2023
We worked with White Rose Motors on an ad creation package in which we created on brand, eye-catching ads with strong copy, to attract new clients for the business.
The package included:
- 1 Campaign
- 3 Ad Groups
- 5-10 Ads
For White Rose Motors, the owner specified wanting to target MOT’s and other services separately, so in the design process, we ensured there was ads catering to each ad group. To fit the clients needs, we created 10 static ads to ensure best performance.
Our Strategy
We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.
We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.
We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.
We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.
Striking Ad Design
Below are some examples of the ad designs we crafted for the company. Throughout this project, adhering to the established brand guidelines was crucial in creating ads that seamlessly align with the existing brand identity on Facebook. Extensive competitor research was conducted to identify successful content already in circulation, enabling us to produce high-quality, brand-consistent advertisements.
Optimised Google Ads Results
In addition to the Facebook ads, we collaborated with White Rose Motors on a Google Ads Campaign aimed at enhancing brand awareness and encouraging customers to call the business. Our emphasis was on crafting optimised text ads, encompassing 15 headline variations, 5 descriptions, and incorporating all essential extensions and add-ons. Take a look at the outcomes we achieved for this client below!
More PPC Case Studies
Our PPC agency has worked with a variety of clients of different industries and sizes to help boost their online presence and generate targeted leads. Take a look at businesses like yours that we’ve helped with ads.
Why Choose Us?
Having amassed years of experience, Converrt has collaborated with clients of various sizes across diverse sectors, each with distinct goals for their social media marketing endeavors. Explore why we are the ideal choice for your business.
Results Driven
Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.
Proven Expertise
We have proven experience of growing our customer’s reach and engagement for companies of all sizes and industries.
Strategic Approach
Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.
Let’s Work Together
Ready to start your digital marketing journey? Drop us a message and a member of our team will get back to you.