PPC

PPC Case Study for
Photobomb Events

About The Company

Photobomb is an events and party supplier of photo booths, light up letter hire and more. Based in Leeds, Photobomb has covered Yorkshire and the north for parties, weddings and events for over six years. They are best known for awesome photo booths, like our luxury Icon Booth, Selfie Mirror, Selfie Pod, or 360 Video Booth. They also supply light up numbers, light up letters, neon hire, uplighters and much more.

Project Summary

Company: Photobomb Events

Services: Facebook and Google Ads

Work Commencement: September 2023

We worked with Photobomb on an ad creation package in which we created on brand, eye-catching ads with strong copy, to attract new clients for the business.

The package included:

1 Campaign
5 Ad Groups
10 Ads

For Photobomb, the owner specified wanting to target weddings and events seperately, so in the design process, we ensured there was ads catering to each ad group. To fit the clients needs, we created 12 static ads in order to ensure best performance.

Our Strategy

Research

We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.

Designing

We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

Refining

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

Optimisation

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.

Striking Ad Design

You can see below a few examples of the ad designs we created for the business. In this project, we felt it was important to follow the existing brand guidelines to base the ads from, to ensure they were cohesive with the already established brand identity on Facebook. We conducted in-depth competitor research to see what was already published and perfoming well in order to create these high quality, on-brand ads.

Optimised Google Ads Results

Alongside the Facebook ads, we worked with Photobomb on a Google Ads Campaign with the intention of boosting brand awareness and encouraging form submissions on the website. We focused on creating optimised text ads with 15 headline variations, 5 descriptions and all the necessary extensions and add ons. Check out the results we got for this client below!

Conversions in Past 4 Months

0 %

Increase in Impressions

0 %

Decrease in Cost Per Convrsion

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Strategic Approach