PPC Case Study for

About The Company

Nikte is a small online business that specialises in luxurious honey. Their blossom pure natural honey is produced by a small community of traditional Maya beekeepers living in the tropical dry forest of the Yucatán Peninsula, Mexico. They say tht the rich biodiversity of tropical flora, including wildflowers, avocado and cactus blossom, enables our apiculturists to produce some of the finest pure honey in the world, using ancient and ethical beekeeping traditions passed down the generations.

Project Summary

Company: Nikte

Services: Facebook  Ads

Work Commencement: February 2023

We worked with Nikte on an ad creation package in which we created on brand,  eye-catching ads with strong copy, to attract new clients for the business.

The package included:

  • 1 Campaign
  • 3 Ad Groups
  • 5-10 Ads


For Nikte, we created 9 static ads and 1 carousel, in order to ensure best performance. See our favourite 3 below!

Our Strategy


We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.


We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.

Striking Ad Design

Below are some examples of the advertising designs we developed for the company. In this project, adhering to the established brand guidelines was crucial to create ads that seamlessly aligned with the existing brand identity on Facebook. We conducted thorough competitor research to analyse successful ads and ensure the production of high-quality, brand-consistent content.

More PPC Case Studies

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Why Choose Us?

Having amassed years of experience, Converrt has collaborated with clients of various sizes across diverse sectors, each with distinct goals for their social media marketing endeavors. Explore why we are the ideal choice for your business.


Results Driven

Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.


Proven Expertise

We have proven experience of growing our customer’s reach and engagement for companies of all sizes and industries.


Strategic Approach

Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.

Let’s Work Together

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