PPC Case Study for
Ice Cream Tuk

About The Company

Ice Cream Tuk is a small start up business based in Leeds, that specialises in wedding and event dessert catering. Their business centres around their ‘ice cream tuk’, a Tuk Tuk vehicle that has been renovated to fit an ice cream machine on the back. Fitted with all the toppings and sauces needed, Ice Cream Tuk is a quirky alternative catering company for all kinds of events!

Project Summary

Company: Ice Cream Tuk

Services: Facebook and Google Ads

Work Commencement: September 2023

We worked with a small dessert catering business called Ice Cream Tuk on an ad creation package in which we created on brand,  eye-catching ads with strong copy, to attract new clients for the business.

The package included:

  • 1 Campaign
  • 3 Ad Groups
  • 5-10 Ads


For Ice Cream Tuk, the owner specified wanting to target weddings and events seperately, so in the design process, we ensured there was ads catering to each ad group. To fit the clients needs, we created 9 static ads and 1 carousel, in order to ensure best performance. 

Our Strategy


We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.


We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.

Striking Ad Design

Below are some examples of the advertising designs we developed for the company. In this project, adhering to the established brand guidelines was crucial to create ads that seamlessly aligned with the existing brand identity on Facebook. We conducted thorough competitor research to analyse successful ads and ensure the production of high-quality, brand-consistent content.

Optimised Google Ads Results

In addition to the Facebook ads, we collaborated with Ice Cream Tuk on a Google Ads Campaign aimed at enhancing brand awareness and driving traffic to the website. Our emphasis was on crafting optimised text ads, encompassing 15 headline variations, 5 descriptions, and incorporating all essential extensions and add-ons. Take a look at the outcomes we achieved for this client below!

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Clicks in 3 months
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Impressions in 3 months
Average CPC

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