SEO Case Study

Services: SEO

Started working with: July 2022

Company Overview: First Aid provides training services to business and schools. 

Project Summary

The aim of this campaign was to drive local, high-intent traffic to the website. We used techniques such as on-page SEO, local SEO and optimised content marketing to achieve results for the business.

We have increased website content by optimising existing service pages and adding new pages, as well as articles and location pages, so that important pages are rich with vital search terms needed to boost them to the top of Google.

  • Optimising existing service pages to include vital keywords, quality content and optimised meta information amongst other things
  • Creating new, service pages optimised for very specific service sectors and industries with niche keywords
  • Creating location service pages as part of a local SEO plan to generate traffic from location-specific searches
  • Content marketing in the form of high-quality SEO optimised articles to bring traffic to the site from popular questions asked surrounding topics

Proven Results

As you can see above, we’ve been working on getting more pages to rank highly on Google. We’ve had some impressive results for the campaign so far, with several pages now ranking in the top spot on Google. This has generated an impressive increase in traffic to the site and customers, as you can see below:


More traffic in 3 months than prior 3 month period


More impressions in past 3 months than prior 3 month period


More traffic to mobile devices in past 3 months than prior 3 month period

We Got Them to the Top!

As you can see our clients’ pages now rank in the top 2 pages on Google for vital keywords in their industry.

How did we do it?

Service Page Optimisation & New Location Pages


In the last 3 months First Aid have had 14% more traffic than the 3 months prior.


66% More impressions in the past 3 months than the prior 3 month period.


In the last 3 month period First Aid has had 8% more traffic to mobile devices than the prior 3 month period. 


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