SEO
SEO and PPC Case Study for
Energy Efficient You
About The Company
Energy Efficient You is a boiler and heating company that specialises in providing direct access to ECO Government Grants for Home Owners & Private Tenants to make Energy Efficient upgrades to their properties with free Electric Storage Heating, Internal or External Wall Insulation, Gas Boilers, First Time Central Heating, Cavity Wall Insulation & Loft Insulation throughout the UK.
Project Summary
For Energy Efficient You we are running an SEO campaign and PPC campaign at the same time together. This will boost lead generation through ads and onsite lead generation through driving more traffic to the site.
The aim of the SEO campaign was to drive local, high-intent traffic to the website. We used techniques such as on-page SEO, local SEO and optimised content marketing to achieve results for the business.
We have increased website content by optimising existing service pages and adding new pages, as well as articles and location pages, so that important pages are rich with vital search terms needed to boost them to the top of Google.
The aim of the PPC campaign was to create eye-catching ads with strong copy, to attract new clients for the business. The campaigns ran to a nationwide audience targeting specific categories.
- Collect lead information through lead generation form ads on Facebook through persuasive, eye-catching ads that speak directly to the target audience.
- Regularly add, improve and update ads to keep them fresh and fully optimised, whilst learning through data about the best audiences to advertise to.
Our Strategy
Revitalising service pages by integrating crucial keywords, high-quality content, and optimized meta details, aiming for improved visibility and user engagement. This entails comprehensive content strategy and meticulous SEO refinement.
Developing specialised service pages tailored for distinct industries, incorporating niche keywords for optimisation and relevance within those specific markets. Employing precision in crafting content for enhanced industry-specific engagement.
Leveraging content marketing through high quality SEO-optimised articles to attract site traffic by addressing prevalent queries related to relevant topics effectively. Employing a strategic approach to captivate and inform the audience.
Establishing location-specific service pages within a SEO strategy, aiming to drive traffic through region-specific searches and local visibility. Implementing geographically targeted content for regional engagement and search rankings.
The Results
We started working with Energy Efficient You in February 2023 running an SEO campaign. Below you can see the organic traffic increase seen over the period we’ve worked with Energy Efficient You. Local SEO has has a big part to play in driving local, high intent customers to the website, as well as optimisation of the site, new service pages and monthly blogs. This has given a rise in traffic to the site, much better rankings on Google and a more authoritative website, which will continue to help boost the site longer term.
The Statistics
You can see how we’ve increase the number of keywords that the business now ranks for on Google. These are key terms that potential customers are searching for to find the services they want.
Since February 2023, when we first started working with Energy Efficient You, we’ve been able to greatly increase the sites presence and ranking on Google. You can see to the right, the kind of terms we’ve gotten the site to rank for. Energy Efficient You now rank in the top spot for many key search terms.
Striking Ad Design
You can see below a few examples of the ad designs we created for the business. In this project, we felt it was important to follow the existing brand guidelines to base the ads from, to ensure they were cohesive with the already established brand identity on Facebook. We conducted in-depth competitor research to see what was already published and perfoming well in order to create these high quality, on-brand ads.
Optimised Facebook Ads Results
We worked with Energy Efficient You on a Facebook Ads Campaign with the intention of boosting brand awareness and encouraging submissions on the lead gen forms. We focused on creating optimised text ads with 5 primary variations, 5 descriptions and all the necessary extensions and add ons. Check out the results we got for this client below!
More Case Studies
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