Web Design
Web Design Case Study
for Durant Scoreboards
About The Company
Durant Scoreboards specialise in providing electronic and manual scoreboards for a wide range of sports. As part of the well-recognised Durant Cricket Group, their industry reputation for quality service and installation gives all their clients complete peace of mind. Their products have been installed nationwide and their ability to deliver their whole product range gives clubs, schools and organisations one point of contact for all their sports ground requirements.
Project Summary
Company: Durant Scoreboards
Services: Web Design
Work Commencement: May 2024
The aim of this project was to update Durant Scoreboards’ current website, making it modern and attractive, and to fit in with their other websites, Durant Cricket and Durant Surfacing. Our professionals used various tools to brainstorm and create a few website design options for all three of their businesses.
We have completed a full website design for this business with every page they require. As well as their design we have made the website search engine optimisation ready so they can propel their business. This was ideal, as Durant decided to come with us for an SEO package, to continue the work we had begun on their site. We also ensured that, like every website that we create, it was made to be responsive to whatever device a customer may be on.
Our Strategy
Clearly outline the purpose of our clients’ websites. Whether it’s showcasing their offerings, disseminating information, or driving conversions, a well-defined mission guides our design decisions. We also develop detailed client personas to understand their target audience’s preferences, behaviors, and needs. Our design strategy centers on creating an intuitive and positive user experience tailored to our clients’ specific audience.
To get the design process started, we develop mockups as the architectural foundation, outlining the structure and layout of the website. This blueprint helps us visualise the placement of elements like navigation, content sections, and calls-to-action to ensure it is user friendly and optimise for conversions. Early testing of functionality and navigation ensures its user friendly. Gathering feedback at this stage helps us refine the design.
We ensure visual consistency by defining clear brand guidelines for our clients. Color schemes, typography, imagery styles, and other visual elements align seamlessly with our clients’ brand identity, fostering recognition and trust. We also acknowledge the importance of Crafting an intuitive and visually appealing design that prioritises user experience, to ensure our clients’ websites are both functional and aesthetically pleasing.
Our final step is optimising and testing. We implement a responsive design to ensure optimal performance across various devices and screen sizes. Responsive websites are crucial for reaching a broader audience in an era dominated by mobile usage. By testing functionality, load times, and user interactions ensures a smooth and error-free experience, contributing to a polished and reliable final product for our clients.
Web Design Options
Durant Scoreboards, seeking a fresh online presence, engaged our services for the creation of a modern and aesthetically pleasing WordPress Site. To cater to their diverse preferences, we thoroughly crafted a few distinct website versions, and gave the business a range of design options to discuss and choose from. The first design is the final design we went onto build for this large website design, totalling around 70 pages.
This final design seamlessly blends contemporary aesthetics with user-friendly functionality. Harnessing the power and flexibility of the WordPress platform, we implemented a robust foundation for the website. Alongside the WP Bakery plug in, we designed each page so that the team at Durant Scoreboards could easily manage and update their content themselves, and prioritised user functionality.
The end result is a website that not only meets Durant Scoreboards’ immediate requirements but also positions them for sustained growth in the digital landscape. This includes templates for landing pages, location pages, blogs and more. Our commitment to delivering tailored solutions ensures that Durant Scoreboards’ online platform not only reflects their current brand image but also serves as a versatile tool for future expansion and engagement.
Final Web Design
In close collaboration with Durant Scoreboards, we developed a website that reflects their contemporary vision, completing a full website redesign, using the WP Bakery builder tool, in their brand colour scheme. A thoughtfully designed site not only boosts credibility but also cultivates favorable initial impressions, essential for both attracting and retaining customers.
Discover the design we settled on, carefully chosen in partnership with our client, capturing the essence of their vision and our design proficiency.
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