PPC

PPC Case Study for
Box Balloons

About The Company

Box Balloons is a small ecommerce business that specialises in pre-inflated, helium balloons that are delivered to your door. They cover the majority of mainland UK and offers delivery as soon as next day. From birthdays to anniversaries, Box Balloons has the right balloon for your event.

Project Summary

Company: Box Balloons

Services: Facebook and Google Ads

Work Commencement: October 2023

We worked with a small business called Box Balloons on two limited run ad creation packages in which we created on brand, engaging Halloween and Christmas themed ads with strong copy, to attract new clients for the business within a short period of time.

Each package included:

1 Campaign
1 Ad Group
5 Ads

The Halloween and Christmas ads were short run campaigns to target customers looking for something extra to add to their Children’s Halloween parties or events. Due to this, we wanted to create a youthful, fun and engaging ad set to appeal to the younger audience.

Our Strategy

Research

We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.

Designing

We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

Refining

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

Optimisation

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.

Striking Ad Design

Below are some examples of the ad designs we crafted for the company. Throughout this project, adhering to the established brand guidelines was crucial in creating ads that seamlessly align with the existing brand identity on Facebook. Extensive competitor research was conducted to identify successful content already in circulation, enabling us to produce high-quality, brand-consistent advertisements.

Optimised Google Ads Results

In addition to the Facebook ads, we collaborated with Box Balloons on a Google Ads Campaign aimed at enhancing brand awareness and driving traffic to the website. Our emphasis was on crafting optimised text ads, encompassing 15 headline variations, 5 descriptions, and incorporating all essential extensions and add-ons. Take a look at the outcomes we achieved for this client below!

Conversions in 1 month

Impressions in 4 months

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Clicks in 4 months

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