Converrt

PPC

PPC Case Study for
A2Z

About The Company

A2Z is an online tutoring company that provides educational sessions for individuals of all ages, facilitated by a team of highly trained tutors. Their platform is designed to offer comprehensive learning support and guidance across various subjects, ensuring a tailored and effective educational experience for learners at any stage of their academic journey.

Project Summary

Company: A2Z

Services: Facebook Ads

Work Commencement: September 2022

The aim of this campaign is to collect customer information through lead-generation ads. Using eye-catching ads with strong copy we created a set of ads for multiple campaigns. The campaigns include a location-specific ad targeting a local audience only, nationwide ads targeting parents and a small recruitment campaign.

  • Collect lead information through lead generation form ads on Facebook through persuasive, eye-catching ads that speak directly to the target audience
  • Regularly add, improve and update ads to keep them fresh and fully optimised, whilst learning through data about the best audiences to advertise to

Our Strategy

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We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.

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We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.

Striking Ad Design

Below you can see examples of ads we designs and wrote copy for for this business.

Being an online tutoring company that also delivers in person tutoring in specific locations, separate campaigns were needed to advertise these 2 services.

You can see an examples of a location specific ad that was run just to the local area, plus 3 ad examples that were delivered nationwide to an audience of parents.

More PPC Case Studies

Our PPC agency has worked with a variety of clients of different industries and sizes to help boost their online presence and generate targeted leads. Take a look at businesses like yours that we’ve helped with ads.

Why Choose Us?

Having amassed years of experience, Converrt has collaborated with clients of various sizes across diverse sectors, each with distinct goals for their social media marketing endeavors. Explore why we are the ideal choice for your business.

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Results Driven

Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.

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Proven Expertise

We have proven experience of growing our customer’s reach and engagement for companies of all sizes and industries.

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Strategic Approach

Our commitment goes beyond— we are dedicated to delivering tangible results that drive sales and growth.

Let’s Work Together

Ready to start your digital marketing journey? Drop us a message and a member of our team will get back to you.