PPC
PPC Case Study for
A2Z

About The Company
A2Z is an online tutoring company that provides educational sessions for individuals of all ages, facilitated by a team of highly trained tutors. Their platform is designed to offer comprehensive learning support and guidance across various subjects, ensuring a tailored and effective educational experience for learners at any stage of their academic journey.
Project Summary
Company: A2Z
Services: Facebook Ads
Work Commencement: September 2022
The aim of this campaign is to collect customer information through lead-generation ads. Using eye-catching ads with strong copy we created a set of ads for multiple campaigns. The campaigns include a location-specific ad targeting a local audience only, nationwide ads targeting parents and a small recruitment campaign.
- Collect lead information through lead generation form ads on Facebook through persuasive, eye-catching ads that speak directly to the target audience
- Regularly add, improve and update ads to keep them fresh and fully optimised, whilst learning through data about the best audiences to advertise to
Our Strategy

We get to know everything about your brand. Our goal is to create impactful ads that are catered specifically to you. Our meticulous step-by-step process is designed to ensure that every element of the advertising journey aligns seamlessly with your brand values, ultimately contributing to the success and lasting impact of your PPC campaigns.

We define your goals and target audience. Clearly outline your campaign objectives. Knowing your goals will shape the rest of your strategy. We also develop detailed buyer personas to understand your target audience’s demographics, interests, and online behavior. Tailor your ad content to resonate with these potential customers.

We uilise tools like Google Keyword Planner to identify relevant keywords for your business. Consider the search terms your target audience might use when looking for products or services similar to yours. Grouping similar and optimised keywords allows us to create targeted ad copy and landing pages, improving ad relevance.

We monitor key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and cost per conversion. Identify high-performing keywords and ads to allocate more budget to effective campaigns. We prioritise testing elements like headlines, descriptions, and images to continually refine your ads and ensure they are optimised.
Striking Ad Design
Below you can see examples of ads we designs and wrote copy for for this business.
Being an online tutoring company that also delivers in person tutoring in specific locations, separate campaigns were needed to advertise these 2 services.
You can see an examples of a location specific ad that was run just to the local area, plus 3 ad examples that were delivered nationwide to an audience of parents.






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